Quality medical journal news releases can help newspapers do a better job informing public
Medical journal press releases are the most direct way that journals communicate with the news media about new research. According to a study in the British Medical Journal, press release quality appears to have an important effect on the quality of subsequent newspaper stories. With high quality press releases, key information basic study facts, quantification of results, acknowledgment of limitations is substantially more likely to appear in newspaper stories. Low quality press releases, those omitting such key information, may actually make newspaper stories worse than if there were no press release at all....
Source: PhysOrg - Tuesday, 31 January
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